To launch our branding and web design service, we partnered with Figuration Ltd to create a new brand for their exuberant, inclusive life drawing events. The events celebrate the nude in all its diversity and so we worked with the founders to find a name that resonated playfulness and pride. After testing three ideas with focus groups, we confirmed Starkers as the perfect fit.
We now needed a visual identity to match: a vibrant colour palette and a badge that represented the brand's creative approach to the nude: a falling fig leaf. We designed a logo in which the letters spill out of the leaf to trace the contour of a reclining nude. The letters fall into each other to hint at the social, informal nature of a Starkers event.
We are now working with the Starkers team on a range of merchandise, from sketch books and pencils to who knows what, all featuring the signature fig leaf.