Client case study: animation for art exhibition & garden fundraising campaign
We began working with The Hepworth Wakefield as they prepared a major exhibition on the work of Stanley Spencer, one of the most distinctive British painters, fusing together religion and sexuality, work and leisure, nature and industry, in richly detailed paintings of everyday life. Through BRILLIANA, London Animation's cultural partnerships programme, we animated Spencer's painting The Lovers (The Dustmen) working with producer Celia Atkin.
"As a child, Stanley Spencer was always rummaging in dustbins – a broken tea pot, jam tin and cabbage stalk seemed to him a wondrous holy trinity. In this short film, made for the opening of the Hepworth Wakefield’s major new exhibition of his art, Spencer’s paintings are brought vividly to life with words from the artist’s notebooks."
- The Guardian
The animation was hosted online on The Hepworth Wakefield website and pushed out through social media. It was also used as a trailer in local cinemas and shown online on the BBC and The Guardian to drive visitors to the exhibition. The animation achieved 42,961 views across the platforms.
We also produced The Hepworth Wakefield's first ever Exhibition Audioguide giving visitors an opportunity to listen to Stanley Spencer’s thoughts while viewing the work he was writing about. This gave visitors unprecedented access to one of the most unique minds of the modern era. Spencer's words were voiced by actor Sam Crane, whom we were lucky to catch between the West End production of Farinelli and the King and filming for The Crown. Over £6000 of revenue was raised from this audioguide.
Following the success of Spencer, The Hepworth Wakefield asked us to make an animation to launch their Riverside Garden campaign. The £2.2m project will transform an underused strip of land into one of the UK’s largest free public gardens by leading international designer Tom Stuart-Smith. People of all ages and backgrounds will enjoy exploring the landscaping, discovering sculpture and temporary installations and having adventures in our new artist-commissioned playground.